{"id":1256,"date":"2018-03-16T00:00:00","date_gmt":"2018-03-15T23:00:00","guid":{"rendered":"https:\/\/www.abrilabogados.com\/looks-alike\/"},"modified":"2026-04-23T22:23:39","modified_gmt":"2026-04-23T20:23:39","slug":"looks-alike","status":"publish","type":"post","link":"https:\/\/www.abrilabogados.com\/en\/noticias\/looks-alike\/","title":{"rendered":"Looks alike"},"content":{"rendered":"

En 2010 la empresa MITICO solicit\u00f3 la marca “Master” con logotipo ante la OAMI para las clases 29, 30 y 32. A pesar de la oposici\u00f3n de The Coca-Cola Company, la marca se concedi\u00f3 y la concesi\u00f3n fue confirmada por la sala de recursos.<\/p>\n

Coca-Cola acudi\u00f3 a Luxemburgo y el Tribunal de primera instancia consider\u00f3 que la marca de MITICO presentaba suficientes similitudes con las de la oponente, por lo que devolvi\u00f3 el caso a la sala de recursos. Nuevamente, dicha sala confirm\u00f3 la concesi\u00f3n y Coca-cola volvi\u00f3 a recurrir a Luxemburgo.<\/p>\n

Esta vez, el Tribunal se plantea cuestiones sobre la \u201ceconom\u00eda del comportamiento\u201d y el principio de territorialidad. En concreto, el Tribunal dice que \u201cel principio de territorialidad no excluye el examen de los casos de uso de la marca solicitada en cualquier parte del mundo como base para una deducci\u00f3n l\u00f3gica en relaci\u00f3n con el uso probable de la marca solicitada en la UE\u201d.<\/p>\n

En la industria de alimentos y bebidas\u00a0 los \u201clook alike\u201d suponen una gran preocupaci\u00f3n ya que hay determinados productos cuyo packaging est\u00e1 espec\u00edficamente dise\u00f1ado para parecerse lo m\u00e1s posible a otras marcas sin incurrir en infracci\u00f3n. Seguro que alg\u00fan lector ha\u00a0 tenido la experiencia de recorrer los pasillos del supermercado en tiempo r\u00e9cord para llegar a casa y darse cuenta de que (conscientemente o no) han comprando productos \/ marcas que inicialmente no se hab\u00edan propuesto comprar.<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2010 la empresa MITICO solicit\u00f3 la marca “Master” con logotipo ante la OAMI para las clases 29, 30 y 32. A pesar de la oposici\u00f3n de The Coca-Cola Company,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"sector_noticias":[],"class_list":{"0":"post-1256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-noticias"},"acf":[],"yoast_head":"\nLooks alike - Abril Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrilabogados.com\/en\/noticias\/looks-alike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looks alike - Abril Abogados\" \/>\n<meta property=\"og:description\" content=\"En 2010 la empresa MITICO solicit\u00f3 la marca “Master” con logotipo ante la OAMI para las clases 29, 30 y 32. 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