{"id":2836,"date":"2026-03-06T16:46:15","date_gmt":"2026-03-06T15:46:15","guid":{"rendered":"https:\/\/www.abrilabogados.com\/?p=2836"},"modified":"2026-04-14T19:04:01","modified_gmt":"2026-04-14T17:04:01","slug":"protection-of-trademarks-and-creative-assets-in-campaigns","status":"publish","type":"post","link":"https:\/\/www.abrilabogados.com\/en\/noticias\/protection-of-trademarks-and-creative-assets-in-campaigns\/","title":{"rendered":"Protection of trademarks and creative assets in campaigns"},"content":{"rendered":"

Legal certainty in the use of intangible assets in advertising.<\/p>\n

Advertising campaigns often incorporate elements protected by intellectual or industrial property rights, such as trademarks, designs, creative works, or audiovisual developments.<\/p>\n

Proper management of these assets is essential to avoid legal disputes and ensure that the campaign is carried out in compliance with the applicable legal framework.<\/p>\n

At Abril Abogados, we verify that the use of trademarks, designs, and creative content has the necessary authorizations, while also protecting the company\u2019s rights against unauthorized use by third parties.<\/p>\n

Adequate protection of intangible assets in advertising campaigns helps preserve brand value, strengthen corporate identity, and prevent legal disputes related to the use of content or creative elements.<\/p>\n","protected":false},"excerpt":{"rendered":"

Legal certainty in the use of intangible assets in advertising. Advertising campaigns often incorporate elements protected by intellectual or industrial property rights, such as trademarks, designs, creative works, or audiovisual…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"sector_noticias":[],"class_list":{"0":"post-2836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-informacion-servicios"},"acf":[],"yoast_head":"\nProtection of trademarks and creative assets in campaigns - Abril Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrilabogados.com\/en\/noticias\/protection-of-trademarks-and-creative-assets-in-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection of trademarks and creative assets in campaigns - Abril Abogados\" \/>\n<meta property=\"og:description\" content=\"Legal certainty in the use of intangible assets in advertising. 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