{"id":2997,"date":"2013-03-18T00:00:00","date_gmt":"2013-03-17T23:00:00","guid":{"rendered":"https:\/\/www.abrilabogados.com\/noticias\/protection-against-new-brand-domains\/"},"modified":"2026-04-23T21:29:08","modified_gmt":"2026-04-23T19:29:08","slug":"protection-against-new-brand-domains","status":"publish","type":"post","link":"https:\/\/www.abrilabogados.com\/en\/noticias\/protection-against-new-brand-domains\/","title":{"rendered":"Protection against new brand domains"},"content":{"rendered":"<p>The new gTLD domains, also called &#8220;brand domains&#8221; are very close to being active. Under this category, you can request domains that match already registered trademarks, but also domains that are generic names (a.e. &#8220;.abogados&#8221;) and demonyms (a.e. &#8220;.madrid&#8221;).<\/p>\n<p><!--more--><\/p>\n<p>In order to protect brand owners in the process of assigning these new domains and any future ones that may be requested, ICANN has created the so-called Trademark Clearing House (TMCH).<\/p>\n<p>The TMCH protection mechanism consists of incorporating those trademarks that are registered, regardless of the country of registration, in the TMCH Database in such a way as to avoid the possibility of a third party registering the \u201cbrand domain\u201d.<\/p>\n<p>Holders who register their trademarks in the TMCH will benefit from the alert service through which they will be automatically informed when a third party requests the new domain that matches their trademark in order to present the corresponding claim automatically. that the registration of the new domain may be blocked during the &#8220;sun rise&#8221; phase. It is expected that the alert that is sent will refer both to domain applications as such, and to second-level domains or domains composed of already granted domains, whose owners may request for themselves or for third parties (for example &#8220;abril.abogados&#8221;).<\/p>\n<p>The rules of trademark registration and checking and comparison with the potential domains that are assigned are pre-established, and their observance by all users and owners will be precise. The deadline for submitting registration applications begins on March 26. To request more information, contact any of our offices.<\/p>\n<p>All trademark owners are, however, entitled to resort to traditional recovery mechanisms (UDRP type).<\/p>\n<p>List of domains requested:<\/p>\n<p><a href=\"https:\/\/gtldresult.icann.org\/application-result\/applicationstatus\">https:\/\/gtldresult.icann.org\/application-result\/applicationstatus<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new gTLD domains, also called &#8220;brand domains&#8221; are very close to being active. Under this category, you can request domains that match already registered trademarks, but also domains that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"sector_noticias":[],"class_list":{"0":"post-2997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-pills"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protection against new brand domains - Abril Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrilabogados.com\/en\/noticias\/protection-against-new-brand-domains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection against new brand domains - Abril Abogados\" \/>\n<meta property=\"og:description\" content=\"The new gTLD domains, also called &#8220;brand domains&#8221; are very close to being active. 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