{"id":3315,"date":"2025-02-21T00:00:00","date_gmt":"2025-02-20T23:00:00","guid":{"rendered":"https:\/\/www.abrilabogados.com\/noticias\/the-coffee-battle-zicaffe-vs-zara-in-a-trademark-war-in-the-eu\/"},"modified":"2026-04-23T21:30:48","modified_gmt":"2026-04-23T19:30:48","slug":"the-coffee-battle-zicaffe-vs-zara-in-a-trademark-war-in-the-eu","status":"publish","type":"post","link":"https:\/\/www.abrilabogados.com\/en\/noticias\/the-coffee-battle-zicaffe-vs-zara-in-a-trademark-war-in-the-eu\/","title":{"rendered":"The Coffee Battle: Zicaff\u00e8 vs. Zara in a Trademark War in the EU"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The recent opening of the first Zacaff\u00e8 caf\u00e9 in Madrid in November 2024 has provided a significant boost in both commercial terms and market expansion for Inditex. This new experiential caf\u00e9 concept, located on the iconic Hermosilla Street in the Spanish capital, represents a key step in the Galician company\u2019s diversification strategy, aiming to enhance the shopping experience in its stores and explore new market niches.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">However, the EU trademark application \u201cZACAFF\u00c8\u201d <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2831\" src=\"https:\/\/www.abrilabogados.com\/en\/wp-content\/uploads\/2025\/02\/Imagen1.jpg\" alt=\"\" width=\"61\" height=\"61\" \/>\u00a0filed on October 7, has faced a major setback following the admissibility of the opposition filed by the Italian company Zicaffe\u2019, which specializes in coffee production and distribution. The opposition is based not only on the similarity between the trademarks and products but also on the reputation that Zicaffe\u2019 attributes to its prior rights, arguing that it could mislead consumers, create an undue association, and affect the Italian company\u2019s commercial identity.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The admissibility of the opposition by the EUIPO, as well as a possible rejection of the trademark registration, would force Inditex to reconsider its development strategy for its innovative caf\u00e9 concept. The company would have to weigh three alternatives: filing an appeal against the potential rejection, a process that could take several months or even years, affecting the continuity of the project; negotiating with Zicaffe\u2019 for a trademark coexistence agreement, which would depend on Zicaffe\u2019s willingness to accept specific conditions, with no guarantee of success; or finally, changing the name of its caf\u00e9 concept, thereby avoiding a legal dispute but requiring a brand identity adjustment and potentially delaying its rollout.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">The upcoming EUIPO decision highlights the growing importance of intellectual property in the expansion strategies of major corporations. In an increasingly globalized market, trademark protection has become a crucial factor in ensuring brand differentiation and preventing legal conflicts.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Inditex, known for its adaptability and agile decision-making approach, will have to assess the best course of action to move forward with its caf\u00e9 project. In the meantime, the future of Zacaff\u00e8 remains uncertain, pending the next steps of the Galician company.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">At Abril Abogados, we will keep you updated on the latest developments in this case.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>Paula Cerrillo<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent opening of the first Zacaff\u00e8 caf\u00e9 in Madrid in November 2024 has provided a significant boost in both commercial terms and market expansion for Inditex. This new experiential&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"sector_noticias":[],"class_list":{"0":"post-3315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Coffee Battle: Zicaff\u00e8 vs. Zara in a Trademark War in the EU - Abril Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrilabogados.com\/en\/noticias\/the-coffee-battle-zicaffe-vs-zara-in-a-trademark-war-in-the-eu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Coffee Battle: Zicaff\u00e8 vs. Zara in a Trademark War in the EU - Abril Abogados\" \/>\n<meta property=\"og:description\" content=\"The recent opening of the first Zacaff\u00e8 caf\u00e9 in Madrid in November 2024 has provided a significant boost in both commercial terms and market expansion for Inditex. 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