{"id":5377,"date":"2026-05-14T13:35:44","date_gmt":"2026-05-14T11:35:44","guid":{"rendered":"https:\/\/www.abrilabogados.com\/?p=5377"},"modified":"2026-05-14T13:57:22","modified_gmt":"2026-05-14T11:57:22","slug":"be-careful-when-including-the-year-the-company-was-founded-in-a-trademark-ensure-that-it-is-accurate","status":"publish","type":"post","link":"https:\/\/www.abrilabogados.com\/en\/noticias\/be-careful-when-including-the-year-the-company-was-founded-in-a-trademark-ensure-that-it-is-accurate\/","title":{"rendered":"BE CAREFUL WHEN INCLUDING THE YEAR THE COMPANY WAS FOUNDED IN A TRADEMARK: ENSURE THAT IT IS ACCURATE"},"content":{"rendered":"

Judgment of the Court of Justice in Case C-412\/24 | Faur\u00e9 Le Page<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

The inclusion in a trademark of a number suggesting an earlier year of the company\u2019s establishment and, therefore, a long-standing tradition which, however, does not correspond to reality, may mislead consumers as to the quality and prestige of the goods.<\/p>\n

This happened to the French company Faur\u00e9 Le Page Paris, incorporated in 2009, which acquired the \u2018Faur\u00e9 Le Page\u2019 trademark and subsequently registered trademarks including the designation \u2018Faur\u00e9 Le Page Paris 1717\u2019 for leather goods.<\/p>\n

A competitor, the company Goyard ST-Honor\u00e9, challenged these trademarks before the French Courts, on the grounds that the reference \u20181717\u2019 wrongly suggests the existence of a company founded in the 18th century and the transmission of long-standing expertise, when in fact the historic company Maison Faur\u00e9 Le Page ceased trading in 1992, and Faur\u00e9 Le Page Paris was not established until 2009.<\/p>\n

The Court of Cassation (France), which is hearing the case, has asked the Court of Justice whether a trademark with these characteristics can be regarded as misleading under EU law. The Court of Justice has confirmed this: it can indeed be misleading.<\/p>\n

The provision applicable to such cases prohibits trademarks \u2018which are liable to mislead the public\u2019 only in situations where the sign in question is liable to mislead the relevant public as to a characteristic of the goods or services it designates, such as their nature, quality or geographical origin.<\/p>\n

It is therefore now for the national court to assess, in the light of the circumstances of the case and the perception of the relevant public, whether the number referred to in the trademarks in question is likely to be misleading, taking into account, in addition, the presence of the term \u2018Paris\u2019 and the message conveyed by those trademarks.<\/p>\n

Even in trademark cases, \u2018lies have short legs\u2019.<\/p>\n

 <\/p>\n

Raquel Tost\u00f3n<\/strong><\/p>\n

Abogada<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Judgment of the Court of Justice in Case C-412\/24 | Faur\u00e9 Le Page \u00a0 The inclusion in a trademark of a number suggesting an earlier year of the company\u2019s establishment…<\/p>\n","protected":false},"author":3,"featured_media":5381,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"sector_noticias":[],"class_list":{"0":"post-5377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria"},"acf":[],"yoast_head":"\nBE CAREFUL WHEN INCLUDING THE YEAR THE COMPANY WAS FOUNDED IN A TRADEMARK: ENSURE THAT IT IS ACCURATE - Abril Abogados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abrilabogados.com\/en\/noticias\/be-careful-when-including-the-year-the-company-was-founded-in-a-trademark-ensure-that-it-is-accurate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BE CAREFUL WHEN INCLUDING THE YEAR THE COMPANY WAS FOUNDED IN A TRADEMARK: ENSURE THAT IT IS ACCURATE - 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