Legal certainty in the use of intangible assets in advertising.
Advertising campaigns often incorporate elements protected by intellectual or industrial property rights, such as trademarks, designs, creative works, or audiovisual developments.
Proper management of these assets is essential to avoid legal disputes and ensure that the campaign is carried out in compliance with the applicable legal framework.
At Abril Abogados, we verify that the use of trademarks, designs, and creative content has the necessary authorizations, while also protecting the company’s rights against unauthorized use by third parties.
Adequate protection of intangible assets in advertising campaigns helps preserve brand value, strengthen corporate identity, and prevent legal disputes related to the use of content or creative elements.
