Legal expertise in service of creativity.

We place the law in service of your creativity, enabling you to create, communicate, and grow with confidence.

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See how we work

We help brands, agencies, and companies bring creativity to life with confidence. Our expertise in advertising law, combined with a deep understanding of marketing and communication, ensures ideas can be executed and brands can grow.

Why
choose us

“Clients from a wide range of sectors - including fashion, sports, and cosmetics - regularly turn to Abril Abogados for assistance with trademark litigation, prosecution, and enforcement matter”
LEGAL 500

We understand how creativity and marketing work.

We do not just know advertising regulations. We understand how agencies operate, how campaigns are developed, and how brands are built.

Practical advice, not just legal theory.

Our goal is not to restrict creativity, but to enable ideas, campaigns, and marketing strategies to be launched with legal certainty. We provide clear, actionable solutions so campaigns can move forward.

Risk prevention before campaign launch.

We review campaigns, promotions, and advertising strategies prior to launch to identify risks and prevent legal disputes.

We understand how creativity and marketing work.

We do not just know advertising regulations. We understand how agencies operate, how campaigns are developed, and how brands are built.

Practical advice, not just legal theory.

Risk prevention before campaign launch.

We review campaigns, promotions, and advertising strategies prior to launch to identify risks and prevent legal disputes.

Experience in advertising disputes and claims.

We act in matters involving claims, unfair competition, misleading advertising, and conflicts between brands and competitors.

Effective resolution of advertising disputes.

We intervene in negotiations, out-of-court claims, and litigation to protect our clients’ interests against competitors or third-party claims.

Connection to a leading international advertising law network.

We are members of GALA (Global Advertising Lawyers Alliance), a global organisation of leading advertising lawyers, which has appointed Abril as its reference firm in Spain. This enables us to provide a global perspective and access to specialised international expertise.

Experience in advertising disputes and claims.

We act in matters involving claims, unfair competition, misleading advertising, and conflicts between brands and competitors.

Effective resolution of advertising disputes.

We intervene in negotiations, out-of-court claims, and litigation to protect our clients’ interests against competitors or third-party claims.

Connection to a leading international advertising law network.

How
we work

Our methodology combines analysis, prevention, strategy, and tailored development.

Creative project analysis

We begin by understanding the campaign, marketing strategy, and brand objectives. We analyse the creative concept, commercial context, and target market before addressing any legal aspects.

Legal analysis and risk assessment

We evaluate the campaign or advertising action to identify potential legal risks prior to launch: advertising regulations, intellectual and industrial property rights, unfair competition, promotions, and content use.

Definition of the legal strategy

We design the most appropriate legal strategy to ensure the campaign can be executed safely, balancing creativity, commercial objectives, and regulatory compliance.

Implementation and ongoing support

We support companies and agencies throughout the development and launch of the campaign, resolving legal queries, providing clear solutions to ensure safe execution, and adapting the strategy as new risks or needs arise.

Claims and dispute management

We act in response to third-party claims, proceedings before self-regulatory bodies such as Autocontrol, or disputes with competitors, prioritising effective solutions.

Resolution and long-term protection

Following a campaign or dispute, we help strengthen the brand’s legal strategy to prevent future risks and protect its market position.

Legal Advisory in Advertising Campaigns

Legal review of campaigns, messages, advertising claims, and communication strategies prior to their launch.

Legal Review of Promotions and Marketing Actions

Advisory on sweepstakes, contests, promotions, discounts, loyalty programs, and other promotional activities.

Digital advertising and online marketing

Social media campaigns, influencers, programmatic advertising, content marketing, and e-commerce.

Image rights and use of content

Advisory on the use of images, music, videos, creative content, and third-party rights in advertising campaigns.

Negotiation and drafting of advertising contracts

Drafting and negotiation of contracts with agencies, creatives, influencers, production companies, media outlets, and collaborators.

Comparative advertising and unfair competition

Advisory and defense in cases of misleading advertising, comparative advertising, or unfair competition practices.

Out-of-court claims and cease-and-desist letters

Management of claims against unlawful or infringing campaigns and issuance of cease-and-desist notices to demand the cessation of advertising.

Proceedings before self-regulatory bodies

Representation before bodies such as Autocontrol or other advertising self-regulatory systems.

Defense in advertising litigation

Representation in judicial proceedings related to advertising and unfair competition.

Protection of trademarks and creative assets in campaigns

Advisory services to ensure the proper use and protection of trademarks, designs, and other intangible assets in advertising.

Problems we solve

“We want to launch a campaign in Spain, but I’m not sure whether it complies with local regulations.”

“I want to run a promotional giveaway, but I’m not sure which legal requirements apply.”

“I want to refer to a competitor in my campaign, but I’m not sure whether this is permitted.”

“I have identified that a competitor has launched a campaign that harms my brand—what can I do?”

“My music is being used on social media without permission.”

“I have received a claim from Autocontrol and don’t know how to respond.”

We provide legal assistance and guidance for your campaign and project in more than 150 countries through a well-established network of associated firms.

As members of GALA (Global Advertising Lawyers Alliance), Abril is part of an international network of advertising law specialists present in more than 80 countries, enabling us to provide coordinated legal advice on projects and campaigns with an international scope.