Legal assessment of campaigns in relation to unlawful practices.
Comparative advertising can be a legitimate tool to highlight the advantages of a product or service over competitors. However, this type of commercial communication must meet certain requirements to avoid being considered misleading advertising or an act of unfair competition.
We provide advice in this area to assess whether an advertising campaign complies with the legal criteria applicable to comparisons between products or services.
We also analyze situations in which a company may be affected by third-party advertising campaigns that use improper comparisons, misleading information, or strategies that harm its reputation or market positioning.
Legal intervention may include measures to require the cessation of unlawful advertising, the rectification of misleading messages, or the defense of the rights of the affected company.
