Legal management of the use of images, music, and creative content.
Advertising campaigns often incorporate different types of creative content, such as photographs, videos, music, designs, or audiovisual materials. The use of these elements may involve third-party rights that must be respected to avoid legal disputes.
Advisory services in image rights and content aim to ensure that all materials used in a campaign have the necessary authorizations and are used within the applicable legal limits.
This analysis includes the review of copyright, image rights, music licensing, use of audiovisual content, and rights associated with creative works.
Special attention is also given to the use of individuals’ images in advertising campaigns, ensuring that valid consent exists and that the use of the image complies with the agreed conditions.
Proper management of content rights helps prevent claims arising from unauthorized use of works or images, protects brand reputation, and ensures the legal security of the advertising campaign.
