Legal certainty in digital campaigns and online marketing strategies
The development of digital marketing has transformed the way companies promote their products and services. Campaigns on social media, digital platforms, programmatic advertising, or collaborations with influencers require consideration of multiple legal aspects.
Online marketing strategies may involve the use of personal data, protected content, targeted advertising, or commercial collaborations with third parties, which requires compliance with applicable regulations in advertising, data protection, consumer law, and e-commerce.
Legal advisory in digital advertising allows campaigns to be analyzed prior to launch in order to identify potential risks and ensure that commercial communications comply with current regulations.
We also provide support in drafting and reviewing contracts related to digital campaigns, including agreements with influencers, marketing agencies, advertising platforms, or content creators.
This work helps to properly structure relationships between the parties and regulate aspects such as the assignment of content rights, advertising transparency obligations, and liabilities arising from the campaign.
Proper legal planning in digital marketing enables the development of innovative and effective campaigns without compromising the company’s legal security.
