The world of sports shoes or “sneakers”, transcends its role as a cultural and fashion phenomenon, becoming a fertile ground for legal battles in the intellectual property arena. This dimension of law is exemplified in two recent cases that have ignited significant debates.
In the first case, involving Scalpers and Adidas, the legal system’s approach to imitation and uniqueness in sneaker design is brought to the forefront. The Provincial Court of Madrid concluded that Scalpers’ shoes were not an unfair imitation of Adidas’ iconic “Stan Smith” sneakers. Despite stylistic similarities, the court identified key differences such as Scalpers’ use of its unique skull logo and the absence of Adidas’ characteristic three stripes. This verdict emphasizes that uniqueness in the sneaker market relies not just on design but also on brand identity and distinctive elements. The case illustrates the nuanced line between design inspiration and imitation, demonstrating the judicial system’s role in differentiating between unfair competition and legitimate innovation. An appeal is still possible so stay tuned!
The second case features Paredes Holding Center S.L., which faced challenges in registering a position mark for its footwear range. Initially rejected by the European Union Intellectual Property Office – EUIPO for lacking distinctive character, the decision was later overturned on appeal. This ruling underscore the significance of positional designs in footwear, acknowledging that even a design not exceedingly original can fulfil the core function of a trademark, differentiating one entrepreneur’s products from those of others. It also spotlights the intricate nature of intellectual property rights in the sneaker industry, where consumer awareness of brand-specific details and patterns is increasingly sharp.
These cases reflect an evolving trend in the sneaker world, where the intersection of fashion, functionality, and brand identity becomes increasingly complex, with design and uniqueness playing pivotal roles. As sneakers evolve into fashion staples and collectibles, intellectual property protection grows in importance. Brands strive to safeguard their designs and unique features, while courts and IP offices balance these protections against the need for competition and innovation.
In conclusion, the sneaker market is not just a venue for fashion trends and cultural statements but also a legal battleground concerning issues of originality, imitation, and intellectual property.
Carolina Montero
Lawyer
